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Privacy policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide will have no consequences. This applies only to the extent that no indication to the contrary is made in the subsequent processing operations.
“Personal Data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information. 
Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering. 
 

Orders      

Collection, processing and forwarding of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide will result in the inability to enter into a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO and is necessary for the performance of a contract with you. 
Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.
 

Shipping service provider       Enterprise Resource Planning      

Forwarding of the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided you have expressly agreed to this in the order process. The purpose of the transfer is to inform you by e-mail about the shipping status. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us or the carrier without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Use of an external enterprise resource planning system
We use an enterprise resource planning system for contract processing within the scope of order processing. For this purpose, your personal data collected in the course of the order will be passed on to

JTL-Software-GmbH, Rheinstr. 7, 41836 Hรผckelhoven
transmitted.

Payment service provider      

Credit report      

Use PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Using PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.ร .r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
This data processing, in particular the setting of cookies, is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right, for reasons arising from your particular situation, to exercise this right at any time based on Art. 6 para. 1 lit. f DSGVO based processing of personal data concerning you.
With the selection and use of PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. For more information on data processing when using the PayPal Express payment service, please see the associated privacy policy here.

Use of the Klarna Checkout
The checkout solution is provided by Klarna AB (Sveavรคgen 46, 111 34 Stockholm, Sweden) and uses cookies to provide you with an ideal, customized online experience when using the checkout. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. 
A detailed list of cookies and an explanation of their respective purpose can be found here https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf.

 

Use of personal data when selecting Klarna as a payment method
If you have chosen Klarna’s payment services Klarna Invoice and/or Klarna Installment Purchase as a payment option, you have consented that we have collected and transmitted to Klarna the following personal data necessary for the processing of the purchase on account and an identity and credit check, such as first and last name, address, date of birth, gender, e-mail address, IP address, telephone number, as well as the data necessary for the processing of the purchase on account, which are related to the order, such as the number of items, item number, invoice amount and taxes in percent. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the credit assessment required for this. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
The transmission of this data takes place so that Klarna can create an invoice and carry out an identity and credit check for the processing of your purchase with the invoice processing requested by you. Klarna requires the Buyer’s personal data to obtain information from credit agencies for the purpose of identity and credit checks. In Germany, these can be the following credit agencies:
– Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden, Germany
– Bรผrgel Wirtschaftsinformationen GmbH & Co. KG, P.O. Box 5001 66, 22701 Hamburg, Germany
– Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen, Germany
– infoscore Consumer Data GmbH, Rheinstrasse 99, 76532 Baden-Baden.
In the context of the decision on the establishment, execution or termination of the contractual relationship, Klarna collects and uses, apart from an address check, also information on the past payment behavior of the buyer as well as probability values on this behavior in the future. The calculation of these score values by Klarna is carried out on the basis of a scientifically recognized mathematical-statistical procedure. For this purpose, Klarna will also use your address data, among other things. If this calculation shows that your creditworthiness is not given, Klarna will inform you about this immediately.

Revocation of the use of personal data against Klarna
1. you can revoke your consent to the use of personal data at any time to Klarna. However, Klarna may continue to process, use and transfer the Personal Data to the extent necessary to process payments through Klarna’s services in accordance with the contract, as required by law, or as required by a court or governmental authority.
2. you can of course obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you, as a buyer, wish to do so or wish to notify Klarna of any changes regarding the stored data, you may contact datenschutz@klarna.de.


Cookies
 
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is revisited.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
 
You can find out how to manage (including disabling) cookies on the main browsers by following the links below:

 
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
 
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right, for reasons arising from your particular situation, to exercise this right at any time based on Art. 6 para. 1 lit. f DSGVO based processing of personal data concerning you.
 

Analysis        Advertising      

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller for your data. Accordingly, Google Ireland Limited is the Google affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The following information, among others, may be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity.The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which allow an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google has certified itself under the U.S.-EU “Privacy Shield” data protection agreement and has thus undertaken to comply with European data protection guidelines.
The data processing, in particular the setting of cookies, is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to exercise this right at any time based on Art. 6 para. 1 lit. f DSGVO based processing of personal data concerning you.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click [ga-optout text=”here”], the opt-out cookie will be set: [ga-optout text=”Deactivate Google Analytics”].
For more information on terms of use and data privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

 

Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The application serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook. For this purpose, Facebook’s remarketing tag was implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the Facebook social network, you are then shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook has certified itself under the U.S.-EU “Privacy Shield” data protection agreement and has thus undertaken to comply with European data protection guidelines. The data processing, in particular the setting of cookies, is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right, for reasons arising from your particular situation, to exercise this right at any time based on Art. 6 para. 1 lit. f DSGVO based processing of personal data concerning you. To do this, you can deactivate the “Custom Audiences” remarketing function here. For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller for your data. Accordingly, Google Ireland Limited is the Google affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked through Ads clients’ websites.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
Your data may be transferred to the USA. Google has certified itself under the U.S.-EU “Privacy Shield” data protection agreement and has thus undertaken to comply with European data protection guidelines.
The data processing, in particular the setting of cookies, is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right, for reasons arising from your particular situation, to exercise this right at any time based on Art. 6 para. 1 lit. f DSGVO based processing of personal data concerning you.
You can disable personalized advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de 
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there. They will then not be included in the conversion tracking statistics.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

 

Data subject rights and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 DSGVO: right to information, to rectification, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 para. 1 DSGVO the right to object to processing based on Art. 6 para. 1 f DSGVO, as well as against processing for the purpose of direct marketing.

Contact us if you wish. You can find the contact details in our imprint.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will terminate the processing of the data concerned for the purpose of direct marketing.

last update: 10/23/2019

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